Brian Carter Cellars — Website Modernization Proposal

Where you are today

You've already done the hard part — your team built a modernized version of the briancartercellars.com site in Claude Code. What's left is the operational work to take that build from local to live: hosting, domain, security hardening, performance, SEO foundations, and clean integration with OrderPort while you evaluate longer-term API access.

This proposal scopes that go-live as a fixed-fee sprint, then offers a simple monthly care plan so the site stays healthy without consuming Ben's bandwidth. Larger initiatives — paid marketing and full OrderPort API integration — are noted as separate phases to be scoped after launch.

Phase 1 — Launch Sprint

One-time, fixed-fee. Live by Monday.

Modernization & Go-Live

$3,500one-time

Everything required to take the Claude-built site from local to a fast, secure, indexable production site on your domain — and to hand your team a clean operating manual so they can run with it.

Pre-launch AI code review agent — a custom agent we built for exactly this scenario scans your Claude-built codebase before go-live. It flags exposed secrets, weak auth, broken access control, missing rate limits, debug endpoints left in, dependency CVEs, and the other predictable risks that ship with AI-generated code. Findings are triaged into "fix before launch" vs. "fix after" and resolved before production.
Security hardening for an AI-built codebase — full HTTPS, security headers (CSP, HSTS, X-Frame-Options, Referrer-Policy, Permissions-Policy), bot/abuse mitigation, secrets & environment variable review, dependency lockdown, and production-only debug routes. Vibe-coded sites ship fast and inherit a predictable class of risks; we close them before they hit your customers.
Production deploy on Hodgen.AI's Vercel infrastructure (enterprise-grade hosting, global edge, automatic SSL)
Domain connection & DNS migration with zero-downtime cutover plan
Performance pass: Core Web Vitals tuning, image optimization, font loading, caching strategy
SEO foundations: sitemap, robots, structured data (Product, Organization, LocalBusiness), meta + canonical hygiene, redirects from legacy URLs
OrderPort link integration — clean handoff from product/cart pages to OrderPort checkout (no API dependency)
Pre-launch QA on desktop + mobile across major browsers
Operating handoff: 60-minute working session + written runbook covering deploys, content edits, and what to call us for

Included with the launch sprint — a $1,500+ value, no extra charge

Because we're moving fast and we want you set up to win after launch, the Phase 1 fee includes four extras that most agencies bill separately:

One month of White Glove Care, free — your first 30 days post-launch are on us ($399 value). Strategy call, priority support, included edits.
Google Ads launch + 30 days of campaign management — account setup, audience & keyword research, first campaign live, daily optimization for 30 days. You fund the ad spend; we manage it.
Full tracking stack installed — Google Analytics 4, Search Console, Google Tag Manager, conversion events for add-to-cart and purchase, OrderPort handoff tracking. Standalone value: $1,500.
1-page competitive + keyword opportunity report — Ahrefs-driven snapshot of where direct-to-consumer wine traffic is going, who's outranking you, and the 10 keywords most worth chasing.

Timeline: Kickoff within 24 hours of signed proposal and 50% deposit. Live by end-of-day Monday assuming the Claude-built site is feature-complete and DNS access is provided on day one.

Phase 2 — Ongoing Care Plan

Pick the level of involvement that fits how Ben wants to operate. Cancel any time after the first 90 days.

Standard Care

$99/ month

Quiet, reliable, hands-off. The site stays up and stays healthy.

Hosting, SSL, and CDN on Hodgen.AI Vercel
Multi-region uptime monitors with synthetic checks of your homepage, product pages, and OrderPort handoff — automatic alerts the moment anything breaks
Security patching and dependency updates
Daily backups + one-click rollback
Email support (next-business-day response)
Monthly health report (uptime, performance, traffic snapshot)

White Glove Care

$399/ month

Everything in Standard, plus a partner who's actively in your corner each month.

Everything in Standard Care
Monthly 60-minute strategy call (you, Ben, Mike)
Priority support: 24-hour response SLA, direct line to Mike
Up to 1 hour of edits / minor changes per month included
Quarterly performance & SEO review with prioritized recommendations
First-look access to new tools/automations Hodgen.AI builds

Beyond the plan: Any work outside the included scope — content additions, new features, larger redesigns, ad-hoc consulting — is billed at $250/hour, quoted in advance for anything over 2 hours.

Phase 3 — Marketing engagement (optional, post-launch)

The site exists to drive wine sales. Once it's live and we have a baseline, we can layer in paid acquisition (Google Ads, Meta, retargeting), SEO content, and email/SMS lifecycle programs. Hodgen.AI runs full-funnel programs for several brands today — we'd treat Brian Carter Cellars the same way: clear monthly reporting, blended ROAS targets, and decisions logged in writing.

12-Month Marketing Retainer

$2,500–$5,000/ month (TBD)

Scope and price depend on which channels we activate, ad budget you want managed, and how much content production is included. We'll quote this concretely after the launch sprint, when we have real data on traffic, conversion, and where the highest-leverage growth lever sits.

Phase 4 — OrderPort API integration (optional, post-access)

The Phase 1 launch treats OrderPort as the source of truth for inventory, pricing, and checkout — your new site links cleanly to OrderPort pages, so nothing is gated on API access. If Brian Carter Cellars grants Hodgen.AI API credentials and decides a deeper integration is worth pursuing, we'd scope it as a separate engagement.

Estimated Range

$5,000–$15,000(TBD)

Final number depends on scope: read-only product/inventory sync sits at the low end; full bidirectional sync, custom checkout, club/membership integration, and order data pipeline sit at the high end. We'd issue a fixed-fee SOW after a 1-week discovery once API access is granted.

Investment summary

Item	Type	Amount
Phase 1 — Launch Sprint Modernization, security, performance, go-live, handoff + 4 launch bonuses (1 mo White Glove free, Google Ads 30-day mgmt, full tracking install, opportunity report)	One-time	$3,500
Phase 2 — Care Plan Standard ($99) or White Glove ($399). Pick one.	Monthly	$99 or $399
Ad-hoc work outside care plan	Hourly	$250 / hr
Phase 3 — Marketing retainer (optional)	Monthly, 12-mo	TBD
Phase 4 — OrderPort API (optional)	One-time	TBD

Payment terms: Phase 1 — 50% on signature ($1,750) to begin work, 50% on go-live. Care plan billed monthly via card on file, starting the day after the included free White Glove month ends (30 days post-launch).

Private Proposal

Modernize, launch, and grow briancartercellars.com